In Real Estate do we play to win, or do we play not to lose? There is an important distinction between the two philosophies. Whe we play to win we do all of the things that we need to do in order to win. We practice our scripts, market ourselves, find new business, and take care of existing clients. There are other things that we do to win. In this blog win=succeed.
When we play not to lose we pull back. We slash all of our marketing costs and efforts and not just the ineffective ones. We hold back and take on a wait and see attitude, we are not actively seeking new business. We become much more conservative especially with our resources.
This economy requires us to be conservative with our resources, and we should do just that, but cutting off all efforts is counter productive. We need to do a better job tracking our expenses and find out what is working and what isn’t. We then should focus on what is working, and eliminate what isn’t.
Now is the time that we need more leads not fewer. We need to be creative and figure out inexpensive ways to prospect effectively. The days of clients just coming to us may be over for good. That only means that it is time to go to the clients! We need to find them, and not wait for them to find us.
Many people, myself included, aren’t as excited to practice our scripts and make sure that they come out naturally. We have gotten a little lazy at the basic tools and skills that we need to succeed. Now more than ever it is time to get back to what works and add in some creativity to make it through.
Have a Great Week!